Augmented Strategies

Frederic MartinI’m an international consultant and business coach and trainer

Customer Experience

Frederic MartinI’m an international consultant and business coach and trainer

Watch the Japanese cook

Unique flavours Each product or service should have a unique flavour, nicely differ from others. It should have a daring personality to stand out. Modular design Like sushis, products or services should be thought through with modular design and complement the others, articulate into a consistent menu to match customers hunger as it grows (options, cross and up-selling). Mass customisation …

Frederic Martin

Frederic MartinI’m an international consultant and business coach and trainer

New experiences

Frederic MartinI’m an international consultant and business coach and trainer

Digital marketing factory

Foreword: this post is in progress, all sections will be updated and complemented over time, to iterate into a more consistent resource. Come again soon, or register to receive updates in your mailbox. I’ve coined the term digital marketing factory / hub to picture a full system of marketing tooling and governance that will help build and nurture your business. …